PML Services LLC Partners with Maybelline to Revolutionize In-Store Beauty Experiences with AI-Powered Solutions

Atlanta, GA – October 26, 2023 – PML SERVICES LLC, a leading provider of retail technology and managed services, today announced a strategic partnership with Maybelline New York to deploy cutting-edge Artificial Intelligence (AI)-powered solutions within select retail locations. This collaboration aims to elevate the in-store beauty shopping experience, providing customers with personalized recommendations, virtual try-on capabilities, and enhanced product discovery, all centered around Maybelline’s iconic SuperStay line. PML SERVICES LLC, headquartered at 3 Ravinia Dr Ste 100, Atlanta, GA, 30346-2121, and reachable at 714-252-4111, has a proven track record of helping retailers modernize their operations and enhance customer engagement through innovative technology solutions. They specialize in everything from point-of-sale systems to complex digital deployments, always focusing on making things easier for both the store and the shopper. "We're thrilled to be working with Maybelline, a brand everyone knows and loves," says a PML SERVICES LLC spokesperson. “They weren't just looking for someone to install tech, they wanted a partner to help them really change the way people shop for makeup. That’s exactly what we do best." Bringing Maybelline SuperStay to Life with AI The core of this partnership revolves around integrating PML's advanced AI platform with Maybelline's SuperStay foundation, lip color, and concealer products. Here’s how it’s going to work – and what shoppers can expect: Virtual Try-On Magic: Forget swatching a dozen shades on your arm! PML's AI-powered “Virtual Artist” allows shoppers to virtually “try on” different SuperStay shades using a smart mirror or tablet kiosk. The system accurately maps the color onto the customer's face, letting them see how different foundations match their skin tone or how different lip colors will look before they even open a tube. This is a game-changer for finding the perfect match, especially with a range as vast as SuperStay. Personalized Foundation Finder: Finding the right foundation can be a nightmare. Is it the right shade? The right formula for your skin type? PML’s system asks a few simple questions – skin tone, coverage preference, skin type (oily, dry, combination) – and then instantly recommends the ideal SuperStay foundation shade and formula. No more guesswork! The AI learns and improves with each interaction, becoming more accurate over time. Shade Matching on the Go: Seen a shade you like online, or on a friend? PML’s AI can analyze a photo and instantly identify the closest SuperStay match. This feature will be available through an app and on in-store kiosks, making shade matching easier than ever. Real-Time Skincare Analysis: Before even looking at makeup, the system can analyze a customer’s skin to identify concerns like dryness, oiliness, or redness. Based on this analysis, it can recommend the appropriate SuperStay foundation formula (e.g., matte for oily skin, hydrating for dry skin) and even suggest skincare products to complement their makeup routine. Interactive Product Displays: Forget static displays! PML is creating dynamic displays that react to customer interaction. As a shopper approaches a SuperStay product, the display will show personalized information, tutorials, and even customer reviews. Why SuperStay? Why Now? Maybelline's SuperStay line was specifically chosen for this technology integration due to its popularity and versatility. SuperStay offers long-lasting, high-performance formulas designed to withstand everyday wear and tear. From its SuperStay Foundation – known for its full coverage and staying power – to its SuperStay Matte Ink Lipsticks – famed for their intense color and smudge-proof finish – the line caters to a wide range of beauty needs. “SuperStay is all about confidence – giving women the power to feel their best all day long,” explains a Maybelline representative. “PML’s technology helps us deliver on that promise by making it easier for customers to find the perfect products and feel confident in their purchase.” The timing is also key. Retailers are facing increasing pressure to create engaging in-store experiences that can compete with the convenience of online shopping. By leveraging AI and personalized technology, PML and Maybelline are aiming to bridge the gap and make shopping for makeup fun, interactive, and effective. What Does This Mean for Shoppers? Ultimately, this partnership is about making the beauty shopping experience easier, more personalized, and more enjoyable. Shoppers can expect: Reduced decision fatigue: No more endless scrolling and indecision. The AI helps narrow down the options and find the perfect match quickly. Greater confidence in purchase: Virtual try-on and personalized recommendations give shoppers the peace of mind that they're making the right choice. A more engaging shopping experience: Interactive displays and personalized content make shopping for makeup more fun and informative. Access to expert advice: The AI acts as a virtual beauty consultant, providing tailored recommendations based on individual needs. Rollout and Availability The first AI-powered Maybelline displays are already being tested in select retail locations across the United States. PML and Maybelline plan to expand the rollout to more stores in the coming months. Shoppers are encouraged to visit their local retailers to experience the future of beauty shopping firsthand. PML SERVICES LLC remains committed to driving innovation in the retail space and helping brands like Maybelline connect with customers in new and meaningful ways. They believe this partnership is just the beginning of a new era of personalized beauty shopping.