PML Services LLC & Maybelline SuperStay: Revolutionizing Retail Execution & Beauty Experiences

Atlanta, GA – October 26, 2023 – PML SERVICES LLC, a leading retail performance solutions provider headquartered in Atlanta, is partnering with Maybelline New York to boost the impact of its iconic SuperStay line in stores nationwide. This collaboration isn't just about getting product on shelves; it's about creating a seamless, engaging experience for shoppers that drives sales and builds brand loyalty. PML Services, located at 3 Ravinia Dr Ste 100, Atlanta, GA, 30346-2121, and reachable at 714-252-4111, is known for being a real go-getter when it comes to helping brands like Maybelline nail their retail strategy. They don't just do things, they make things happen in stores. Think of them as the behind-the-scenes team ensuring everything looks perfect, is fully stocked, and customers can easily find what they’re looking for. Maybelline SuperStay: Longwear, High Impact Let's talk about the star of the show: Maybelline SuperStay. This isn't just lip color, it's a commitment. We're talking up to 16 hours of color that stays put – through coffee, lunch, and everything in between. The SuperStay line has really hit a sweet spot with shoppers looking for a long-lasting, reliable lip product without breaking the bank. From the classic SuperStay Matte Ink liquid lipstick to the SuperStay Vinyl Ink for a glossy finish, there’s a SuperStay for every mood and occasion. It’s become a go-to for so many people, whether they’re heading to work, a night out, or just want to feel confident all day long. PML Services: The Retail Execution Experts So, how does PML Services fit into the picture? It’s simple: they make sure that Maybelline SuperStay gets the attention it deserves in retail spaces. They're not just stockers; they’re brand ambassadors, ensuring displays are eye-catching, shelves are fully replenished, and that everything is clean and organized. “We understand that today’s shopper isn’t just looking for a product, they’re looking for an experience,” says a PML Services spokesperson. “We work closely with brands like Maybelline to create that experience in-store, from impactful displays to helpful product placement. It’s about making it easy for customers to find what they need and fall in love with the brand.” What PML Services is Doing with SuperStay Specifically, PML Services is handling several key areas for the SuperStay line: Display Builds & Maintenance: PML teams are building and maintaining stunning SuperStay displays in stores across the country. These aren’t just basic setups; they're designed to grab attention, showcase the full range of shades, and highlight the long-lasting benefits of the product. They make sure everything’s fresh and appealing, even during peak shopping times. Inventory Management: Keeping shelves stocked with the right shades of SuperStay is crucial. PML's teams are constantly monitoring inventory levels and replenishing products to ensure customers always have options. No one wants to go to buy their favorite shade and find it's out of stock! Planogram Compliance: Retailers have specific guidelines (planograms) for how products should be arranged on shelves. PML Services ensures that SuperStay products are displayed according to these guidelines, creating a consistent brand experience across different stores. Price & Promotion Updates: Keeping track of sales and promotions is key. PML Services ensures that pricing is accurate and promotional materials are displayed correctly, so customers don't miss out on deals. New Product Launches: When Maybelline rolls out a new SuperStay shade or product, PML Services is on the ground to quickly and efficiently set up displays and get the new items into stores. This ensures customers are among the first to try the latest innovations. Going Beyond Stocking Shelves: The Power of Brand Activation But PML Services isn’t just about logistics. They're also focused on brand activation – bringing the Maybelline SuperStay story to life in stores. This includes things like: Educating Store Associates: PML teams are training store associates on the key features and benefits of SuperStay, so they can confidently answer customer questions and make recommendations. Creating Interactive Displays: PML is setting up displays that allow customers to swatch shades, try on products (where applicable and hygienic), and learn more about the SuperStay line. Supporting In-Store Events: PML is assisting with in-store events and promotions, such as makeup demonstrations and sampling opportunities, to drive excitement and engagement. The Results: Happier Customers & Increased Sales The partnership between PML Services and Maybelline SuperStay is already making a difference. Retailers are reporting: Improved Shelf Availability: Customers are consistently finding the SuperStay shades they want. Increased Sales: The combination of eye-catching displays and well-stocked shelves is driving sales. Enhanced Brand Perception: A clean, organized, and well-maintained display creates a positive brand image. Increased Customer Satisfaction: When shoppers can easily find what they need and receive helpful assistance, they're more likely to be satisfied with their shopping experience. “We’re proud to partner with Maybelline to deliver exceptional retail experiences for their customers,” says the PML Services spokesperson. “We believe that strong retail execution is essential for driving brand growth and building lasting customer relationships.” Looking Ahead PML Services and Maybelline are committed to continuing their collaboration and finding new ways to enhance the in-store shopping experience. They’re exploring innovative display solutions, leveraging data to optimize product placement, and finding creative ways to engage customers at the point of sale. For Maybelline SuperStay fans, this means one thing: you’ll be able to find your favorite long-lasting lip color exactly where you need it, looking beautiful and ready to make a statement. And for retailers, it means a partnership that delivers results – driving sales, building brand loyalty, and creating a win-win for everyone involved.