Squishmallows Mania Sweeps the Nation – Meet the Company Behind the Huggable Hype: ARMX LLC

Garden City, ID – October 26, 2023 – You’ve probably seen them everywhere – those unbelievably soft, squishy, and utterly adorable plushies. We’re talking about Squishmallows, and they’re taking the world by storm! But behind these huggable heroes is a company quietly making magic happen: ARMX LLC, based right here in Garden City, Idaho. For those who’ve been living under a rock (or maybe just haven’t scrolled through TikTok lately!), Squishmallows are more than just cute stuffed animals. They’re a phenomenon. Starting as a small line in 2017, these uniquely textured plushies have exploded in popularity, amassing a dedicated fanbase of collectors, kids, and adults alike. Seriously, adults are collecting these. It’s a thing! So, what are Squishmallows? Think of the softest cloud you can imagine, then give it a face and a personality. That’s a Squishmallow! ARMX LLC has really nailed the formula. They're made from super-soft spandex and polyester fiberfill, making them incredibly huggable and satisfying to squeeze. But it’s not just about the feel. Each Squishmallow is designed with a unique personality and backstory, giving them an extra layer of appeal. There’s Cam the Calico Cat, Winston the Owl, Fifi the Fox, and hundreds more! They come in all shapes, sizes, and colors. From tiny keychain-sized versions to enormous 24-inch (and larger!) huggable giants, there's a Squishmallow for everyone. ARMX LLC: The Minds Behind the Squish Based at 219 E 50TH ST STE 100, Garden City, ID, 83714-2515, ARMX LLC is the creative force behind the Squishmallow empire. While they’ve experienced massive growth, they’re still a team deeply rooted in their Idaho home. They’ve gone from a small operation to a global powerhouse, but consistently focus on quality and innovation. You can reach them at 251-242-7958 if you’re curious. “We wanted to create something that felt genuinely comforting and joyful,” says a spokesperson for ARMX LLC. “We knew the texture was important, but giving each Squishmallow a personality was key to building that connection with our fans.” And build a connection they have! Squishmallow fans are fiercely loyal, actively trading and collecting rare characters. The Squishmallow community thrives online, with dedicated Facebook groups, Instagram accounts, and TikTok hashtags (#squishmallows, #squishmallowsoftiktok) showcasing incredible collections and fostering a sense of shared passion. Why are Squishmallows so popular? It’s a multi-faceted answer. Here's what people are saying: The Texture: Seriously, they're so soft. In a world that can be stressful, that tactile comfort is a huge draw. Collectibility: Limited edition Squishmallows and rare characters drive a thriving collector’s market. The thrill of the hunt is real! Affordability: While some rare Squishmallows can fetch high prices on the secondary market, many are surprisingly affordable, making them accessible to a wide range of fans. Cuteness Factor: Let’s be honest, they’re just incredibly cute! Their simple, expressive faces and vibrant colors are instantly appealing. Comfort and Anxiety Relief: Many fans report that Squishmallows provide a sense of comfort and can help with anxiety. The squishiness is surprisingly therapeutic! Social Media Buzz: TikTok and Instagram have played a huge role in spreading the Squishmallow love. Viral videos and engaging content keep the hype going. What's Next for ARMX LLC and Squishmallows? ARMX LLC isn't resting on its laurels. They're consistently releasing new characters, sizes, and collaborations to keep the Squishmallow universe fresh and exciting. They've expanded beyond plushies into other merchandise, including keychains, stickers, and even clothing. “We’re always looking for new ways to connect with our fans and bring a little joy into their lives,” the spokesperson adds. “We have some exciting things in the works, so stay tuned!” With a dedicated fanbase, a commitment to quality, and a constant stream of new and adorable characters, Squishmallows – and the team at ARMX LLC – are poised to remain a major force in the plush toy market for years to come. So, if you haven’t already, embrace the squish! You might just find your new best friend. And remember, the folks at ARMX LLC in Garden City, Idaho, are the ones making the magic happen. You can find out more about Squishmallows and ARMX LLC by searching online. Just be prepared to fall in love with a whole lot of squishiness!